7 Product Positioning Tips for CBD Isolate Brands Looking To Scale
Promoting a CBD isolate product line relies on the same healthy balance between traditional and modern promotional channels, but the target market has unique needs that must be understood to achieve effective marketing. We’ll begin here with the basics before moving on for a deeper dive in parts 2 & 3.
1. Selective Marketing
Selective marketing can go a long way to promoting your CBD isolate brand. If you are trying to acquire new customers for CBD isolate, the best way to reach them is by effective product positioning. Instead of advertising your products to the general public, it will be wiser to determine an audience that is more likely to respond to your marketing messages. So, what are the techniques to follow when you opt for product positioning?
2. Understand The Needs of the CBD Isolate Consumer
Effective product positioning relies on an understanding the needs of the customer first before planning other communication channels. Who is buying CBD isolate, and what do they want compared to full & broad spectrum buyers?
While a significant overlap exists across segments of the market, with experienced who already conversant in CBD and other hemp-based products, many will come in with no knowledge at all concerning the difference.
Some customers may simply be interested in exploring outside their familiar full & broad spectrum stand boys, other will have deeply urgent need for a product free of all traces of THC. Understanding this need is critical to winning over those buyers.
3. Target The Right Channels
Many hemp merchants think that marketing CBD isolate products must automatically be harder than marketing full or broad spectrum products since there isolate sales carry with them the added burden of proving that there is no THC whatsoever in the product.
Yet once you know why your consumers need an isolate in the first place, your job in the short-run becomes much easier. You simply have to prove to them that your product satisfies those expectations.
Your audience already knows what it wants, and it knows where to look. For instance, buyers looking for CBD isolate face creams are going to be visiting beauty & cosmetics sites and reading ads in fashion magazines, digital and physical alike.
So find where your buyers like to park their eyeballs and set up shop there.
4. Know The House Rules of Your Social Media Platforms
Social media marketing attracts thousands of CBD users every day, but you need to be selective with the words you use to describe your products. None of the social media sites allows marketers to talk about “drug-related products,” and since CBD is still not legalized in many countries, brands must be very careful as to how they craft their social media messages and campaigns.
5. Find A Power Niche
Small CBD isolate vendors are a proverbial dime a dozen, and tomorrow’s nickel will get you 30. Knowing the critical markets for CBD isolate is only the first step. Plenty of brands are selling CBD topical lotions, for example, but who is selling CBD isolate for eczema? For acne? For skin lesions?
6. Sell Outside Your Power Niche
The power niche is your selling point, the thing that grabs buyers’ attention and makes your product unique. That’ll get you visible and may even close the first sale. Yet to remain on their radar will probably involve being more than a one-trick pony. Unless, of course, it’s an amazing one trick and you’ve got the patent for it, a topic we will be visiting in future articles.
7. Join a Reliable Network
Finding online marketplaces where your buyers are already going is the easiest way to connect directly with purchase-ready consumers. Network’s like Clone Connect offer trustworthy products from highly vetted supplier. So if you check off the boxes of quality product and professionalism, perhaps joining our network is right for you.